BRAND IDENTITY PRICING PACKAGES
Brand identity pricing can vary widely. An agency might charge $50,000 to $250,000, depending on who they are and the scope of the project. But not all businesses need to invest that much. As an independent designer with 20+ years of experience, I’m able to bring agency-level expertise with a more personal, cost-effective approach.
Below, find package pricing for common needs. For unique requests, I’m happy to provide a custom quote.
Logo Package
You need a well-crafted company logo that reflects who you are. You already have fonts, colors, and an overall visual identity — or plan to handle that yourself.
Brand Finder
Interview with you (and any stakeholders) to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and more. This enables us to make a strategy so your new branding will be well-received by your audience.
Logo
The cornerstone of your company’s visual identity. Includes 3+ design options. Final files include all the configurations you’ll need—horizontal, vertical, full color, inverted, black, white, in AI, SVG, PNG, PDF.
Mockups
Logo concepts will be tested on mockups to help you visualize how they’d look in the real world.
Brand guidelines sheet
A simple 1-page PDF that shows your logo versions and color values.
$4,500
Brand Basics Package
You need a logo, brand color palette, and fonts—the core building blocks of a brand identity.
Brand Finder
Interview with you (and any stakeholders) to define your brand. We’ll explore your vision, goals, audience, how you want them to feel, your company’s personality, unique strengths, competition, and more. This enables us to make a strategy so your new branding will be well-received by your audience.
Logo
The cornerstone of your company’s visual identity. Includes 3+ design options. Final files include all the configurations you’ll need—horizontal, vertical, full color, inverted, black, white, in AI, SVG, PNG, PDF.
Mockups
Logo concepts will be tested on mockups to help you visualize how they’d look in the real world.
Colors
Your primary logo colors, plus a secondary palette of accent colors that express the feel of your brand. Specs provided.
Fonts
Suggested brand fonts that coordinate with your new logo and send the right message. Includes examples of how to pair headline and body fonts.
Brand guidelines booklet
A multi-page PDF that shows your logo versions, color palette specs, and brand fonts.
$6,000